Digital health content
We’re fluent in creating digital health content that’s clear, captivating and compelling. We’ll untangle your knotty message and communicate it elegantly and powerfully.
Digital health content services
Audit and strategy
Managing digital health content that has been created over time and across multiple channels is challenging. We can help you to get a clear picture of your current content’s strengths and weakness and define your future strategy. A thorough and independent content audit is the only place to start. Because we are health content specialists, we can assess the quality of your content and analyse performance data. We combine insights from an audit with a deep understanding of your goals and your target audience to develop a content strategy that really works.
Content creation
So you just need great health content? That’s fine too! We have an award-winning team of researchers, writers, editors, designers and video producers who will deliver. We create evidence-based health content that is easy to understand and powerful enough to inform, resonate with and inspire your audience. And we can manage the whole process, from concept to publication, including medical review, if that’s needed.
Translation and localisation
Machine translation is getting better all the time. But adapting your health and wellbeing content for another country requires real people who understand cultural nuances. Through our work in 40 countries we have established a global network of translators and localising experts. Our team can ensure that your content is technically correct and culturally relevant so that it’s safe, right and engaging for your audience.
Digital health content specialists
We don't just write health copy. We create digital health content that is simple to understand and powerful enough to inspire change for good. Do you need 320-characters delivered through a bespoke messaging programme? Or 2000-word online health articles? Our award-winning editorial team is experienced in writing evidence-based content that creates authentic, emotional connections to engage audiences through any channel. And because our editorial process has been approved by the Information Standard, you know you can trust it completely.
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Behavioural science
We combine editorial expertise with behavioural science to create content that is as effective as it is engaging.
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Clear and compelling
Our specialist team of health and wellbeing writers take complex information and make it easy to understand.
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Content you can trust
We start with the evidence, fact check rigorously and verify with experts. That's why you can trust us to get it right.
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Personalised and timely
By walking the journey we ensure you're connecting with your audience with the right content at the right time in the right place.
Case studies
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Walking the journey with new parents
We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.
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Good Spa Guide
The Good Spa Guide is the UK’s most trusted guide to spas and spa treatments. Each rated listing carries a comprehensive review written by a team of spa industry experts and health and beauty journalists.
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Flexible health content for crisis response
Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.
Latest insights
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A-level results day special: why uni students need our help
Forget the Me Generation stereotype, today’s students have more stressors than previous generations but are reluctant to get help. Here’s why student wellbeing support is more important than ever.
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Nudge theory: 5 everyday examples
From stickers in urinals to an extra line of ink in a tax returns letter, behaviour change doesn’t have to be complicated, just creative. Here are five of the simplest but most ingenious real-life examples
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From tax to texts: behaviour change in quitting smoking
World No Tobacco Day marks the global crusade to stub out one of the biggest epidemics of the 21st century. But what works in the battle to quit smoking?
Working together
We work with brands, partner agencies, governments and charities who want to make their message resonate. We engage people through the power of behaviour change to transform lives and societies for good. If you want to find out more about our health or behaviour change expertise we’re always happy to talk.
Contact us