Insights
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Behaviour change and contraceptive use in low- and middle-income countries
We examine how contraceptive use and behaviour change interventions have evolved over time in low- and middle-income countries.
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How to promote wellbeing at work
Exploring the ways in which your company can help to promote wellbeing at work, with examples taken from the success of Thrive’s in-house Wellbeing Team.
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How to simplify medical jargon in health communications
With more than four in 10 UK adults have low health literacy, stripping medical jargon from your health communications can literally be lifesaving.
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The behaviour change strategies the UK is using to tackle the obesity crisis
In this article, we take a look at some of the behaviour change techniques being employed in the UK to tackle the obesity crisis.
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Why great content means knowing your audience
Crafting words for the perfect press release, or planning messages that really hit the mark are essential, but remembering your audience is the first step in successful content. Here’s how to put your audience first.
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How to write clear and concise copy
Learn why clear and concise copywriting matters and equip yourself with some easy techniques to streamline your writing.
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Walking the journey: How to write empathetic content
If you can see and experience the world the way your target audience does, you can create content that cuts through the noise. This is the art of writing empathetic content.
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Using behavioural science to encourage handwashing in India
This behavioural science intervention in rural India was successful because it reached out to deeper motivating factors behind human behaviour.
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How reliable is online health information?
How trustworthy is consumer health information and how can we even tell what’s credible and what isn’t? We explain all.
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Celebrating 20 Years of Thrive
To celebrate 20 years of Thrive, we’ve compiled a list of our 20 proudest achievements from the past two decades!
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How digital assistants are relieving the strain on healthcare services
In this article, we explore the rise of digital assistants such as chatbots and voice assistants in healthcare.
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How Public Health England is hoping to reduce obesity with the Better Health campaign
In July 2020, PHE launched the Better Health Campaign to tackle obesity in the UK. Learn more about the campaign aims to achieve, and how, in our latest article.
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How search terms trended throughout the Covid-19 pandemic
Exploring how search data related to the Covid-19 pandemic evolved over time using data from Google Trends, focusing particularly on search trends in the UK.
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Driving healthy behaviour change through mobile messaging
Exploring the various ways in which mobile messaging can be used to promote healthy behaviour change.
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Healthy behaviour change strategies
In this article, we explore the best healthy behaviour change strategies, drawing on our own experience as well as looking at the latest research and initiatives.
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How effective has Stoptober been in helping smokers to quit?
In this article, we explore how successful the smoking cessation campaign Stoptober has been in helping people to quit smoking.
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How effective are mental health apps in treating depression and anxiety?
In this article, we examine the evidence supporting the use of mental health apps, as well as the concerns that mental health professionals have in relation to their use.
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How healthy habits help to improve our mental health
Thrive’s Behaviour Change Consultant, Dr Felix Naughton, explores how developing good habits can help to improve your emotional health, and to reduce common mental health problems such as anxiety and depression.
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Can mHealth help to improve student wellbeing?
In this article we examine the emergence of mHealth programmes such as UniHealth which aim to foster student wellbeing.
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The emerging technologies that are transforming healthcare
What are the biggest emerging healthcare technology trends already impacting our lives? We explore some of the trends we think you’ll be hearing more about.
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World Breastfeeding Week: Helping mothers to switch formula for breastmilk in Mexico
This World Breastfeeding Week, we examine the role breastfeeding plays in improving the health of our babies, but also the effect it has on our health later on in life.
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Thrive launches free library of content to help in the fight against Covid-19
We have launched a free library of life-saving content to help not-for-profit organisations’ Covid-19 prevention work through behaviour change and health communications.
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WaterAid and Thrive team up to protect vulnerable communities against Covid-19
We’re so pleased to announce that we’ve teamed up with international charity WaterAid to create life-saving content for vulnerable communities to stop the spread of Covid-19.
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International Women's Day: when just existing is an unequal struggle
I asked some of our outstanding editors from around the world what challenges they thought women still had to overcome in the fight for equality. It turns out that for far too many women what comes first is the struggle to just exist.
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We're in the final for another national award!
We’re thrilled to reveal that Thrive is up for another national award. We’re one of just three finalists in the Social Transformation category in the 2020 Digital Agenda Impact Awards.
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How direct to consumer content can save health budgets
Direct to consumer health content is key to managing healthcare costs. Teamed with behaviour change principles, it can empower people to manage their health rather than let their health manage them.
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On the buses: why we need to see past the snack ban headlines
The Chief Medical Officer’s report on tackling childhood obesity forms a bold public health campaign underpinned by behaviour change. But out of 49 recommendations the media focused on only one.
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A-level results day special: why uni students need our help
Forget the Me Generation stereotype, today’s students have more stressors than previous generations but are reluctant to get help. Here’s why student wellbeing support is more important than ever.
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Green paper blues: Turning the government's health paper from a whimper to a bang
The government’s green paper, Advancing our health: prevention in the 2020s, may have been lacking but we’re working to change it.
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Nudge theory: 5 everyday examples
From stickers in urinals to an extra line of ink in a tax returns letter, behaviour change doesn’t have to be complicated, just creative. Here are five of the simplest but most ingenious real-life examples
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Styling it out: Creating a great content style guide
A style guide means clear, consistent content. Here’s how to create one for better communication with your audience and stronger brand identity and messaging across all your channels.
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5 ways to use keywords for content optimisation in 2019
You’ve done your keyword research and decided which keywords and key phrases you want to target, now how can you use them to optimise your content and stand out from the competition?
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From tax to texts: behaviour change in quitting smoking
World No Tobacco Day marks the global crusade to stub out one of the biggest epidemics of the 21st century. But what works in the battle to quit smoking?
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The one where we're up for a national award
Health and behaviour change communications agency Thrive is joined on the shortlist for a national award by the Telegraph, Raconteur and Incisive Media.
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Keyword research for SEO in 2019
When you’re creating great content, you want to get it in front of as many people as possible. But how can keyword research help to boost search engine rankings and get you that coveted top spot?
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16 ways to increase your social media audience
Killer content speaks for itself, and is vital for social media shares and engagement. But in today’s hyper-competitive environment, even excellent content can still use a boost to get the ball rolling.
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Transforming lives through texts: using mHealth for behaviour change
An old mobile phone and 140 characters. It may sound basic but it is empowerment for countless women around the globe.
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3 ways to create mobile-friendly content
Most content globally is consumed on mobile so whoever and wherever you’re targeting, it makes sense to ensure your content is mobile-friendly.
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Readability - or how to make your content simple, clear and actionable
Making your content clear and engaging sounds simple. But when you’re in the thick of editing you can get too hung up on your message at the expense of clarity. Here’s how keep things on track.
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A picture paints: why you need images for SEO
No matter how carefully you craft your words, you’ll struggle to captivate your audience with text alone in 2019. Images and video are critical for engaging your audience and driving traffic.
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Give them a nudge: 8 ways to influence behaviour change
Less than a quarter of us will stick to the resolutions we make this new year. Could behaviour change nudges be the key to success?
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Google snippets: what you need to know
Featured snippets are the boxes that appear on a search results page highlighting a quick answer to a search. Here’s how to boost your company’s chances of appearing in one.
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A world of milk: how we're boosting breastfeeding in Mexico
Mexico has one of the lowest breastfeeding rates in the world with less than a fifth of babies breastfed. Here’s what we’re doing to help using health messaging underpinned by behaviour change science.
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Student mental health crisis: how can we help?
As a record number of UK students are battling anxiety and depression, World Mental Health Day is focusing on young people and mental health in a changing world. So why is student mental health in crisis and what can we do about it?
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Cutting through the jargon: would you have understood this doctor's letter?
We’ve all been there: you’ve got your test results from your GP but you just don’t understand them. We cut through the jargon of one real GP’s letter to show how health communications can, and should, be simpler and clearer.
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Translating cultural differences for health messaging
Creating health messages for international markets doesn’t just involve translating language, it’s vital to understand cultural issues and nuances for behaviour change to really work. Here’s what we learnt from a focus group in the slums of Mumbai.
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What the World Cup can teach us about behaviour change
Football might not be coming home but the England World Cup team’s psychologist has been applauded for helping bring it closer than it’s been for decades using behaviour change science. Here’s how she did it.
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Transforming the health of millions with Facebook Free Basics
How our Facebook Free Basics content has racked up more than 40 million page views a month for our client and helped mitigate the zika crisis with powerful health and behaviour change content in low resource settings.
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International Women's Day: the heroes who have helped us change lives
What better time than International Women’s Day to celebrate the heroic women who have helped us transform the health and change the lives of others across the globe.