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Tackling the student mental health crisis with behaviour change messaging

Mobile messaging for university student wellbeing
unihealth.uk.com

Project outline

Unihealth is the UK’s first mobile messaging programme for student wellbeing.

We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.

Using our innovative digital platform, our messages use proven behavioural change methods to encourage positive health behaviours.

Latin descent female college student graduation on campus.

Results

84% of student respondents say Unihealth has helped them to look after their physical, emotional or mental wellbeing, whilst 81% of respondents have said Unihealth helped them feel more supported at university.

77% of respondents agreed that Unihealth helped them feel confident about living independently, and 78% of respondents said Unihealth helped them stay on their course.

  • 50m+ People

    Over 50 million people have read content we have created

  • 45 Seconds

    Every 45 seconds someone registers on websites we create content for

  • 40 Countries

    We have created content in 27 languages that's used in 40 countries

  • 7,000 Messages

    We have written over 7,000 behaviour change health messages

  • BabyCentre (managed by Thrive) is an excellent website. The scope of information is immense, however this does not detract from the quality of the overall resource.

    British Medical Association

  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey

  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA

More case studies

  • Engaging parents through social media

    Thrive manages all social media channels for BabyCentre UK from directing strategy to day-to-day content creation and publishing.

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    BabyCenter Instagram

  • Encouraging positive health behaviours in India

    Our behaviour change messaging campaign in India has improved the health of more than two million mothers living in the poorest areas, changing their lives and those of their babies.

    Read more

    A mother with her little girl on the arm

  • Walking the journey with new parents

    We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.

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    Cute baby sings with open mouth while playing with wooden blocks