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Global health website launches

Global editorial excellence

Project outline

BabyCenter is the world’s number one pregnancy and parenting digital destination.

Our work for BabyCenter began back in 2000 when we launched the UK site. Since then we have launched sites in 17 countries and multiple languages, recruiting local editorial teams and medical advisory boards to ensure the content perfectly meets the needs of local mums and mums-to-be.

The BabyCenter global footprint has expanded and contracted over the years but we continue to train and manage teams working around the world to make sure that the BabyCenter standards are maintained.

We manage BabyCenter International’s social channels including Facebook, Instagram and Twitter. We reach out to parents who want to engage with BabyCenter on the platforms that are an essential part of their daily life.

BabyCenter logo and mobile phone

Results

Today our content is helping BabyCenter to reach more than 50 million monthly unique visitors generating somewhere in the region of 600 million page views.

  • 50m+ People

    Over 50 million people have read content we have created

  • 45 Seconds

    Every 45 seconds someone registers on websites we create content for

  • 40 Countries

    We have created content in 27 languages that's used in 40 countries

  • 7,000 Messages

    We have written over 7,000 behaviour change health messages

  • BabyCentre (managed by Thrive) is an excellent website. The scope of information is immense, however this does not detract from the quality of the overall resource.

    British Medical Association

  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA

  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey

More case studies

  • The Parent Pod podcast

    Launched in 2020, the Parent Pod podcast helped BabyCenter to reach a new generation of parents in an exciting new format.

    Read more

    parent_pod_animation

  • WaterAid Covid-19 Content Library

    In the spring of 2020, Thrive created a Covid-19 Content Library to provide evidence-based sharable health content on Coronavirus to NGOs.

    Read more

    Covid pro bono, length illustration with the cow

  • Engaging parents through social media

    Thrive manages all social media channels for BabyCentre UK from directing strategy to day-to-day content creation and publishing.

    Read more

    BabyCenter Instagram